How to reduce the impact of fast fashion on the environment
Fashion and particularly fast fashion accounts for 10% of the global carbon emissions, which gives it a lot of room for improvement. Producing one item of clothing can produce from 2 kg (for a cotton shirt) up to 42 kg of carbon dioxide during its entire lifespan (for a pair of jeans). This carbon emissions can increase or decrease depending also upon the consumer behaviour. There are steps that companies can take to reduce the carbon emissions by buying fabrics, trimmings and producing close to the places they sell, by using less syntethic fibers, dyeing less or using natural tints, reducing the pace of fast fashion, recycling and using recycled fabrics etc. Fast fashion came from the need of the consumer to have clothes similar to those from the catwalk as soon as possible in the stores. It was a need for cheap, disposable pieces of clothing that can be bought periodically and thrown away after being worn
What is the meaning of a capsule collection? How does the production of one look like?
The term "capsule collection" was invented by Susan Faux, a boutique owner from London, in the 70ies. Donna Karan made it popular in the 1985. The goal of the capsule collection was the launch of important pieces, that do not go out of fashion and that are a compact vision of the entire collection. According to Susan Faux the capsule collection contains timeless designs, that can be combined with pieces from the seasonal collections. They are usually limited editions. The color scheme is very restricted, normally you would choose neutral colours (white, black, navy, grey etc) that can be combined very easily with other colours. 2019 marks Tarnava's 70th anniversary, and we wished to celebrate this achievement through a capsule collection, an opportunity to redesign the classical shirt and blouse. We started by gathering ideas, elements and details that we found interesting. Then we
