How to reduce the impact of fast fashion on the environment
Fashion and particularly fast fashion accounts for 10% of the global carbon emissions, which gives it a lot of room for improvement. Producing one item of clothing can produce from 2 kg (for a cotton shirt) up to 42 kg of carbon dioxide during its entire lifespan (for a pair of jeans). This carbon emissions can increase or decrease depending also upon the consumer behaviour. There are steps that companies can take to reduce the carbon emissions by buying fabrics, trimmings and producing close to the places they sell, by using less syntethic fibers, dyeing less or using natural tints, reducing the pace of fast fashion, recycling and using recycled fabrics etc.
Fast fashion came from the need of the consumer to have clothes similar to those from the catwalk as soon as possible in the stores. It was a need for cheap, disposable pieces of clothing that can be bought periodically and thrown away after being worn